The Superbowl Mutual Fund

Even though last year was stellar in term of overall gains for individual stocks, those companies that advertised in last year’s Superbowl came away with some notable gains. And you would have too if you kept the faith in these companies who have a little disposable income…3 million per 30 seconds to be exact.

The list below shows each company who advertised last year and the approximate gains from February 09 to the end of the year.

Monster (MWW) +94%
Dreamworks (DWA) + 82%
Disney (DIS) +60%
Sony (SNE) +50%
GE +41%
E-Trade (ETFC) +40%
Pepsi (PEP) +17%
Denny’s (DENN) +13%

Who’s paying CBS for the opportunity to contend for a place in the Superbowl Ad Hall of Fame for 2010? Several companies are back for more. They include E-Trade, Monster, Denny’s, Pepsi, Coke, Disney, Honda (HMC), and Budweiser (BUD). Pepsi will only show off it’s Fritolay appendage, and GE is taking a vacation this year.

The chart below shows the previous year’s results for the 2010 Superbowl ad contenders.





It’s a much healthier looking chart when compared to last year.

While the overall market performance will dictate how these stocks perform, it might be worthwhile to keep a few on the radar screen.